Jessica Simpson scores herslef a new title, as the fashion industry's latest "Accidental" Billion Dollar Empress. What started as the former 'it-girl's' self-titled line of Fragrance and Footwear, has grown to take the industry by storm. Things are only looking up for Simpson and her crew, as she's confirmed plans to add both a full ready-to-wear collection, as well as a "career separates" line into the empire later this year. With projected annual sales pushing the billion dollar bracket, Jessica is said to be the first 'celebrity-turn-designer' to hit this level of success. And who'd have ever thought that the ditsy, carefree blonde would grow to blow fellow celebrtity competitors like Nicole Richie, and the Olsen twins right out of the water. To put these numbers into better context, it's safe to say that Jessica Simpson is doing roughly the same volume in sales as industry achievers like Michael Kors, or Tory Burch. This girl is rolling in some serious dough. We're impressed. And, so long as we're not tuning in to her second shot at reality tv 'The Price Of Beauty' (cringe)..we're more than happy to see how successful the Texas native has proven to become. So much for the dumb blonde theory, she's obviously doing something right. photocreds: NYMAG 


Gossip Girl's Tika Sumpter pairs her pearly whites with MAD's Spring 2011 tribal inspired Eddie Necklace in this weeks OK! Magazine. Happy to see our jewels befriending quite a few magazine editors this month. Let the friends list continue to flourish!



New York Magazine recently caught up with one of our favorite Fashionisto's, Editors-at-Large, and Elle Magazine's front runner, Mr.Joe.Zee. One of the few style supreme's who's managed to bypass the stereotype of the average industry guru, tucked  behind a pair of unneccesarily oversized sunglasses and wide brimmed fedoras at any public attempt. A chatty Cathy rather? Could there be a humorous, down to earth, well-grounded, super success in this industry? Yes.. and his name is Joe Zee. The creative director, turn editor has come to epitomize a new form of major-player personality. The 42 year old has made a name for himself in the cut throat industry with a different approach, wearing a cooler attitude.Which makes perfect sense for the New York Times to name Joe Zee one of Fashion's few 'approachable ambassadors'. And isn't it refreshing? To finally see some integrity in an industry thats far too often bashed as pretencious? It's people like Joe Zee that reassure us, that there are a bunch of level-headed, creative minds working their butts of to keep the world of Fashion interesting and competitive. And although Mr.Zee's aggressive social networking skills have proven him a Twitter-ville favourite, we think that the news of his very own TV show will work wonders for his loyal fan base. For all of you girls who didn't get quite enough Zee from MTV's The City, here's your chance. "All on the Line" will debut Tuesday March 29th on the Sundance Channel, and you can rest assured that we'll be tuning in. photocred: NYtimes


 Shots of head designer Melanie Auld back in November for The Montreal Gazette's feature on the homegrown talent that is Melanie Auld Designs. Full article shown here.

Feeling some serious 'Press Praise' from a few notable sources this season, with handbag, jewelry and design features in some of the publishing industry's big-wiggs. Our MAD Coco clutch parks herself pretty in Canada's leading fashion feed, Flare magazine. Flare pays homage to Melanie Auld as their finely selected homegrown label of the month in their latest April issue.
Next up, MAD's Holly earrings ranking Gossip Girl Green on MTV Style's "Get The Look" feature. MTV tracked down the top resembling styles to the Green Gem stoned earrings of Gossip Girl, Blake Lively. And believe us when we say.. we're blushing.
With Monika marking People's Stylewatch Issue, Coco landing Flare, and Holly ranking Gossip Girl Green at MTV Style, who knows which MAD lady will have her time to shine in an upcoming OK! Magazine. Stay tuned.
photocredits: Flare, The Gazette


Spotted: Two of MAD's daintiest square-cut emeralds in People's latest Style Watch Issue. Our tropical chandelier's first caught editor Susan Kaufman's eye, resulting in a prime bottom right seat for Monika on her featured page. Retailing at $200, our 18KT gold vermeil Monika earrings will work wonders on your sunkissed skin this summer. Visit Melanie Auld Designs and thank us later!


Blake through the average fashion photographer's lens looks good. But Blake through uncle Karl's lens....even better. Three glossy images that will make up Chanel's Mademoiselle Handbag campaign have hit the net, and the results are flawless. Photographed by Lagerfeld himself, we find the shots to be young and refreshing for the sometimes (too) serious fashion house. What do you think? Some strawberry blonde locks with your Chanel Mademoiselle, anyone? photocreds:fashiongonerogue


A racy, rugged Brazilian for V Magazine's latest. In ripps, zipps, and heavy studded leathers Bundchen puts her baddest face forward for Issue #70's 'Gisele Unzipped'. Hedi Slimane shot the bombshell in various states of undress resulting in one tasteful series of black & whites. Styled by Clare Richardson, Gisele donned statement jackets from Balmain, and the furthest thing from a 'mummy tummy'. We must say, motherhood looks quite alright on you Momma Brady. photocreds: hypebeast


You know you've made it when one of the most reputable names in the industry throws an event delicately dedicated to you and your last name. And one swanky soiree last week reconfirmed how fond Chanel is of  Big Bad Blake, as the company celebrated her recent hire as the fashion house's newest face. A private dinner party was held last Wednesday eveningt at one of Manhattan's daintiest table settings, La Grenouille. Dozens of highly-regarded fashion figures raised their bubbly and french macaroons in honor of Lively's new role, crowned Chanel Mademoiselle handbag ambassador. And boy did Blake show up. Dripping in couture, Blake donned one of Lagerfeld's feathered fairytails from the Spring 2009 runway. With emeralds on her earlobes and 2 ripe red soles, there's no doubt that Blake failed to impress her newest fashion family. photocreds: billyfarrelagency


Style Crushing on Natalya Sergeyevna Polevshchikova, commonly referred to as 'Natasha Poly'. The 25 year old Russian import made her runway debut, at a ripe age of 19 marching proud and pretty for Emanuel Ungaro in 2004. From a few outfits worth of raving runway shows, into a full blown supermodel success, Natasha Poly was more than noticed. That same year proved to be Poly's breakout, as she continued to walk a mind-bending 54 shows, throughout the fastest forward fashion cities worldwide. Since then, Poly has grown to become a household name in the world of fashion. Sporting a supermodel stance in thousands of international publications each month, Poly has marched her way onto countless campaigns including Lanvin, Gucci, Balmain, Blumarine, Dolce, Sonia Rykiel, Maxmara, Neimans, and more. And while we're used to catching glimpses of the Russian beauty on print or runway, it's refreshing to catch her off-duty. Working the bad-ass biker chic she's come to coin. Way to properly perfect an outfit Poly pocket.