Abbey Lee, Sasha, Lily, Edita, and a whole lot of selfy's are what make up Rag & Bone's Spring Summer 2011 Advertising Campaign. The British born label encouraged an original, 'do-it-yourself' advertising approach as they supplied four of the industry's top-model roster, with their own camera and a few pieces from their Spring collection. 
After sparking enough of my interest I then went on to learn about Rag & Bone's "DIY Project".  A contest in which the brand hopes to encourage their customers to do participate in through acting upon the same creative activity. The contest requires readers to submit their own self portraits wearing their favorite pieces for their chance at Rag & Bone sweepstake goodness. You Britts and your marketing campaigns. So creative. We like! Click here to learn more about RAG & Bone's DIY Contest photocreds: fashiongonerogue